XEXYMIX (CEO Lee Soo-yeon) is experiencing a rapid surge in sales of its autumn running wear, even before the official season fully begins.
According to XEXYMIX's sales data, shipments of its RX running line long-sleeve products in the fourth week of August (August 23-29) increased by approximately 56% compared to the previous week, and by about 22% year-over-year. This early surge in "early bird" demand suggests that consumers are proactively seeking long-sleeve items in preparation for autumn running, despite the lingering heat of late summer. The company anticipates further growth in interest as cooler morning and evening temperatures become more consistent.
Among individual products, the 'RX Mesh Free Run Long Sleeve' led sales, with over 1,000 units shipped during the same period. Designed with mesh material for enhanced breathability, this lightweight top is ideal for autumn runs, especially when navigating significant daily temperature fluctuations.
The recently launched 'RX Mesh Run Tie-Dye Hoodie' also saw robust demand, with shipments increasing by approximately 26% week-over-week during the same timeframe. This hoodie emphasizes both functionality and design, featuring a stylish tie-dye pattern and breathable mesh, making it well-suited for the 'running core' trend that integrates sportswear into everyday fashion.
Overall, the 22% year-over-year increase in total RX long-sleeve shipments further underscores the expanding consumer appetite for autumn running wear. XEXYMIX continues to broaden its specialized 'RX' running line, focusing on offering products that combine advanced functionality with contemporary design.
XEXYMIX is also actively engaging directly with the running community. The company will serve as an official sponsor for the 'Jamsu Bridge 10K Night Run,' scheduled for October 3rd around Seoul's Jamsu Bridge. At the event, which is expected to draw approximately 3,000 runners, XEXYMIX plans to operate a brand booth and host various programs designed to allow participants to experience its RX running line firsthand.
