'Odyssey' Evoking 90s Generation Nostalgia Sweeps Beyond Theaters Into Bookstores with Screen Seller Craze

The movie , which surpassed 9 million viewers just 27 days after its release and continues its unstoppable box office success, has become a hot topic as it resonates with domestic audiences' unique fandom for Greek and Roman mythology.

[Director: Christopher Nolan, Imported/Distributed by: Universal Pictures] reflects how the 2030 generation, who grew up in the 1990s memorizing the names of gods through books, comics, and animations in their childhood and became immersed in the adventures of heroes, has naturally maintained their long-standing interest in Greek and Roman mythology as they have become a key audience demographic in theaters.

In Korea, a children's educational comic series on Greek and Roman mythology has surpassed 1.2 million cumulative copies sold, demonstrating that it has been consistently beloved across generations in various forms including comics, games, broadcasts, and educational content. On social media, nostalgic reactions connecting childhood memories with the viewing experience have spread widely, along with active circulation of parodies and memes comparing past comics and characters, creating additional enjoyment.

This interest is rapidly expanding beyond theaters to original texts and related content. Audiences encountering mythology from a new perspective are seeking not only translations of Homer's "Odyssey," but also introductory books, commentaries, and graphic novels that explain the background and mythology in an accessible manner, forming a new content consumption trend where viewers deepen their exploration of the mythological world.

In fact, according to Kyobo Bookstore's statistics, book sales in July with titles including "Odyssey" and "Odysseia" surged approximately 600% compared to the same month last year, sparking a hot screen-seller phenomenon.

Following the breakthrough of 9 million viewers 27 days after its release and recording 310,000 advance reservations in its fifth week, continues its unstoppable box office run, expanding the buzz beyond theaters to bookstores and online, and is currently being shown to great acclaim at theaters nationwide.